What makes makeup brands owned by celebrities work today? People are able to identify with a face – a constant ambassador for the brand. Fans will not hesitate to buy the items as the foundation of brand loyalty has already been laid.
Let’s look at some of these brand names.
Fenty Beauty by Rihanna
Image from @fentybeauty
Her first release that encompassed 40 different foundation shades caught the world by storm. Diamonds singer, Rihanna’s Fenty Beauty line continues to gain traction as more new releases are on tow, with coloured liners in their latest collection.
Kylie Cosmetics by Kylie Jenner
Image from @kyliecosmetics
Famed for matte lippies, Kylie Jenner from the Keeping Up with the Kardashians clan is banking in on her bee-stung lips with her growing collection of matte lippies. She recently expanded her repertoire to include brow pomades and highlighters.
Circa by Eva Mendes
Image from @realcircabeauty
At last, a celebrity brand of makeup at drugstore prices! Eva Mendes has always been an advocate of affordable beauty items and she stands by it by launching a myriad of high-quality makeup products in a variety of finishes that got many excited!
Flower by Drew Barrymore
Image from @flowerbeauty
The brainchild of the iconic actress E.T. the Extra-Terrestrial, Drew Barrymore has launched a boho-chic, cruelty-free makeup line that is affordable and fun. From skin elixirs to colourful eye shadows, you’ll have so much fun choosing what you want to put on your face.
KKW Beauty by Kim Kardashian
Image from @kkwbeauty
The OG that started Keeping Up with the Kardashians is famed for her nude look that features flawless contour. Now, everyone is able to access her perfectly chiseled look through KKW Beauty.