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What you need to know about Victoria Beckham’s new beauty line


Image from @victoriabeckhambeauty

‘A clean beauty for a life in motion’ is what Victoria Beckham’s new makeup line is all about. Co-created with Sarah Creal, the new luxurious makeup line, Victoria Beckham Beauty was released online on 14 September. And to give the crowd a preview, the beauty products were worn by models from the Victoria Beckham Spring 2020 Collection for the London Fashion Week. For those who are following Victoria, she has been spilling some teasers of the line’s new logo and packaging on her personal Instagram account. VBB was released digitally and is now available on their website.

Victoria Beckham Beauty (VBB) Line focuses on its formulation philosophy. All the products made highlight safety, transparency, education, and inclusivity.

How?


Image from @victoriabeckhambeauty

Each product in the VBB line is created from clean and safe available materials. VBB has pledged to be transparent to all its customers, informing them about the ingredients, packaging, and results so that they can to empower customers to make informed decisions. There is a glossary on their website stating the list of ingredients used and why. To promote inclusivity, VBB continuously develop their products so that it caters to all skin types, colours, age and genders. The makeup line commits to incorporate post-consumer materials, ocean-bound plastic and refillable packaging to promote sustainability.


Image from @victoriabeckhambeauty

The first three products launched for the line focuses on the eyes. They are the Smoky Eye Brick, Lid Lustre and Satin Kajal Liner. Smoky Eye Brick is an eyeshadow palette with a rich-pigmented smooth to satin matte finish, available in four colours. Lid Lustre, on the other hand, is a crystal-infused eyeshadow in four crystal shades that add drama to amplify any look. Satin Kajal Liner, is a high-pigmented pencil eyeliner. According to the line, it is “the key to Victoria’s perfectly imperfect eyeliner look.” The eyeliner is also available in three shades.

The VBB brand philosophy states that “Luxury beauty is changing. Superior craftsmanship alone is no longer enough – beauty brands must also be agents of change.”

It is progressive for beauty products to aim towards using vegan products. They highly affect the makeup industry by being the beacons of change to the industry.

Victoria Beckham Beauty is now available on www.victoriabeckhambeauty.com and retails at USD 26 to 54.

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Written by modesugar

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